The 36 questions (Aron)
The viral list is real, but it was designed to build closeness between strangers. Here is what the research showed and how couples can use it.
Key takeaways
- Arthur Aron, Elaine Aron and colleagues published the closeness procedure in Personality and Social Psychology Bulletin in 1997.
- Pairs answered three sets of questions that became gradually more personal, taking turns over roughly 45 minutes.
- Participants who used the questions reported more closeness than those given small-talk prompts.
- The study did not test whether people fall in love; the romantic framing came later through popular media.
- Long-term couples can use the questions to rediscover curiosity about each other.
Where the 36 questions came from
In the 1990s, psychologists Arthur Aron, Elaine Aron and colleagues wanted a reliable way to create a feeling of closeness between strangers in a lab, so they could study relationships without waiting years for them to form. Their 1997 paper in Personality and Social Psychology Bulletin described a procedure: pairs of unacquainted people took turns answering 36 questions arranged in three sets, each set more personal than the last, over about 45 minutes.
Early questions are light, such as whether you would like to be famous and what would make a “perfect” day. Later ones ask about treasured memories, regrets, and what you value most in friendship. The final set invites partners to say what they appreciate about each other and to share personal struggles.
Do the 36 questions work?
For their stated purpose, yes. In the original study, pairs who worked through the closeness questions reported feeling significantly closer afterward than pairs who answered small-talk prompts. Interestingly, follow-up experiments in the same paper found that matching people on shared attitudes, or telling them they would like each other, did not change the effect much.
What the study did not do is test whether strangers fall in love. The authors were interested in a temporary sense of closeness that could be studied, not in lasting commitment. The love framing arrived in 2015, when a widely shared New York Times Modern Love essay described trying the questions on a date. The list went viral, and “36 questions to fall in love” became its popular name.
Why gradual self-disclosure builds closeness
The design reflects a well-studied idea: closeness grows when people take turns revealing a little more of themselves and feel understood in return. The questions escalate slowly, which keeps the risk manageable. Each answer is met by the other person’s answer, so neither partner is left exposed alone. That rhythm of reciprocal vulnerability and responsiveness is at the heart of emotional intimacy.
Using the questions as a long-term couple
Many couples assume they already know each other’s answers. Often they don’t. Picture two people married fifteen years, sitting at the kitchen table on a snowy evening, surprised to learn what each now considers their most treasured memory. Partners change, and curiosity tends to fade under schedules and logistics. Working through the questions can help update what the Gottman Institute calls love maps, the mental picture you hold of your partner’s inner world.
- Choose a calm time without screens or interruptions.
- Go one set per evening if 45 minutes feels like a lot.
- Take turns answering, and resist debating or correcting each other.
- Skip any question that feels too raw for now and return to it later.
Common misconceptions
“If the questions don’t create sparks, we’re not compatible.” The study measured closeness in one sitting, not chemistry or long-term fit.
“They’re a shortcut to intimacy.” They can open a door, but lasting intimacy is built through many ordinary moments of responsiveness.
When to talk with a therapist
For some couples, even the gentle questions stir up hurt or reveal how far apart they have drifted. That is useful information, not failure. If personal conversations keep turning into arguments or silence, couples therapy can provide a safer structure, especially when emotional distance has built up over years. Iryna Morhunova-Sutton, LLMFT, meets with Michigan couples by secure video.
Common questions
Who created the 36 questions?
Psychologist Arthur Aron and colleagues, including Elaine Aron, developed them for a study published in Personality and Social Psychology Bulletin in 1997. The questions were designed to generate a feeling of closeness between strangers so it could be studied in a laboratory. They became widely known as a love experiment after a 2015 New York Times essay.
Can the 36 questions make you fall in love?
The research does not show that. The 1997 study found that pairs of strangers felt closer after answering the questions than pairs who made small talk. It did not measure falling in love, and the authors were interested in a temporary sense of closeness. Romance may follow for some people, but the questions are not a formula.
How long do the 36 questions take?
In the original study, pairs spent about 45 minutes on the three sets, roughly 15 minutes each. Couples at home do not need to follow that timing. Many prefer to go through one set per evening, leaving room to linger on questions that spark a meaningful conversation.
Are the 36 questions good for married couples?
They can be. Long-term partners often stop asking each other open questions, and the list offers a structured way to rediscover each other. Go slowly, listen more than you comment and skip questions that feel too heavy for now. If they reliably lead to conflict, that may be worth exploring with a therapist.
Sources
- The Experimental Generation of Interpersonal Closeness: A Procedure and Some Preliminary Findings (Aron et al., Personality and Social Psychology Bulletin, 1997)
- 36 Questions for Increasing Closeness (Greater Good in Action, UC Berkeley)
- To Fall in Love With Anyone, Do This (The New York Times, Modern Love, 2015)
- Intimacy as an Interpersonal Process (Laurenceau, Barrett and Pietromonaco, Journal of Personality and Social Psychology, 1998)