ASR Health Benefits: what it is, and how to use your ASR plan for therapy in Michigan
Where to find ASR's own member resources, what ASR actually does, and how to use an ASR-administered plan for online therapy in Michigan.
Key takeaways
- ASR Health Benefits is a Grand Rapids third-party administrator of self-funded employer health plans, founded in 1984.
- In May 2026, ASR announced it is becoming Health Alliance TPA by Henry Ford Health, with no change to coverage, benefits or networks.
- ASR members can view benefits and claims on ASR's member site or call the member number on their ID card.
- ASR says members seeking services in Michigan must use the Physicians Care and HAP network directory.
- Sessions with Iryna can be billed to ASR, and your employer's plan sets coverage for therapy and couples sessions.
Looking for ASR’s own member login? ASR Health Benefits’ website is asrhealthbenefits.com. Its Members page lets you view benefits and claims, check an HRA or flex account, request an ID card and find a provider. ASR’s contact page lists (616) 957-1751 and (800) 968-2449 for members, with business hours of 8:00 a.m. to 4:30 p.m. Eastern. If you came here to learn what ASR is, or how to use an ASR plan for therapy, read on.
What is ASR Health Benefits?
ASR Health Benefits is a third-party administrator based in Grand Rapids, Michigan. It was founded in 1984 and says it offers self-funded health benefit plans to mid-size and larger employers, managing health plans for nearly 125,000 covered participants. In 1995, ASR founded the Physicians Care network, which it says has grown to more than 15,000 participating providers throughout Michigan.
ASR is affiliated with Troy-based Health Alliance Plan (HAP) and Detroit-based Henry Ford Health. In May 2026, it announced it is becoming Health Alliance TPA by Henry Ford Health. According to the announcement, the brand change does not affect member coverage, benefits or provider networks, and updated materials and ID cards will roll out on a typical schedule. So you may see either name for a while, and both refer to the same administrator. If you receive a new card with the Health Alliance TPA name, keep using the member number printed on it.
Why does my card say ASR?
Picture a manufacturer in Holland or a school district near Grand Rapids that decides to pay its employees’ health claims itself rather than buy a traditional insurance policy. That is a self-funded plan. The employer still needs someone to process claims, answer member calls and manage networks, and that is the job of a third-party administrator like ASR.
The practical meaning for you: ASR administers your plan, but your employer designed it. That is why a coworker at another ASR-administered company may describe very different therapy benefits from yours. Your therapy benefits, including copays and any exclusions, come from that employer’s plan document.
Can I use my ASR plan for therapy with Iryna?
Yes. Sessions with Iryna Morhunova-Sutton, LLMFT, can be billed to ASR Health Benefits through her group practice’s billing system. Your employer’s plan design answers the money questions (deductible, per-visit cost) and the couples question too, so review the behavioral health section before your first session.
Which provider network applies?
ASR lists several networks its members may use, including the Physicians Care and HAP network, the Aetna national PPO network and Cofinity/First Health. ASR’s site notes that members seeking services in Michigan and parts of northwest Ohio must use the Physicians Care and HAP network directory to identify a participating provider. When you reach out, mention ASR and the network logo on your card so the right network can be confirmed.
How to check your ASR behavioral health benefits
- Log in to the ASR member site and choose View Benefits, or look up your plan’s Summary of Benefits and Coverage.
- Find the outpatient mental health or behavioral health section.
- Call the member number on your ID card if anything is unclear, and ask whether video therapy visits are covered and what you will pay per session.
- Ask whether your deductible applies, whether any authorization is required, and whether family psychotherapy codes 90847 and 90846 are covered.
Couples and family sessions with an ASR plan
Because each employer writes its own plan, there is no single ASR answer for couples therapy. The common thread is medical necessity. A spouse joining sessions to support treatment of a diagnosis is a different claim from counseling aimed only at the marriage, which many plans do not pay. Look in your plan document for any exclusion that mentions marital or couples counseling. Our article on whether insurance covers couples therapy explains the reasoning.
Online therapy from anywhere in Michigan
All of Iryna’s sessions take place by secure video. Because her license is a Michigan license, be inside the state for each appointment. For ASR members spread across West Michigan and beyond, that can mean no drive at all. Learn more about online therapy in Michigan.
Get started
Mention your plan when you reach out through the appointment request form, whether your card says ASR Health Benefits or Health Alliance TPA. You can compare other plans on the insurance overview.
Common questions
What is ASR Health Benefits?
ASR Health Benefits is a third-party administrator based in Grand Rapids, Michigan, founded in 1984. It administers self-funded health plans for employers, handling claims, member service and networks, while the employer designs the benefits. It is affiliated with Health Alliance Plan and Henry Ford Health and is becoming Health Alliance TPA by Henry Ford Health.
Is ASR Health Benefits changing its name?
Yes. In May 2026, ASR Health Benefits announced it is becoming Health Alliance TPA by Henry Ford Health. The announcement says the change does not affect member coverage, benefits or provider networks, and that updated materials and member ID cards will roll out on a typical schedule.
How do I contact ASR Health Benefits?
Use the member number on your ID card first. ASR's contact page also lists (616) 957-1751 and (800) 968-2449 for members, with business hours of 8:00 a.m. to 4:30 p.m. Eastern. The member site at asrhealthbenefits.com lets you view benefits and claims and request an ID card.
Does my ASR plan cover therapy?
Most likely there is some behavioral health benefit, but the details come from your employer's plan, not from ASR. Check View Benefits on the ASR member site or your Summary of Benefits and Coverage, and ask about telehealth, your deductible, copays and couples or family sessions. Sessions with Iryna can be billed to ASR.
Sources
- ASR Health Benefits, About Us
- ASR Health Benefits, Home (provider networks and member notes)
- ASR Health Benefits, Members
- ASR Health Benefits, Contact Us
- Health Alliance Plan, ASR Health Benefits rebrands as Health Alliance TPA by Henry Ford Health (May 19, 2026)
- AAPC Codify, CPT code 90847 (family psychotherapy with the patient present)